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Service 13

Analytics & Tracking

Reliable data you can act on — accurate tracking, clean attribution, and dashboards that answer real questions.

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Team reviewing store performance data together
Outcomes we design for
100%events tracked
+30%attribution accuracy
1source of truth
Overview

Analytics & Tracking

Most stores make decisions on data they can't trust. We fix that: accurate GA4, server-side tracking, and attribution that reflects what really drove the sale.

Then we turn it into dashboards your marketing, ecommerce, and leadership teams actually use.

What's included

  • GA4 SetupGoogle Analytics 4 configured to capture Shopify ecommerce events accurately.
  • Server-Side TrackingMore accurate data and attribution, resilient to browser limits.
  • Conversion & Funnel TrackingClear visibility into journeys and revenue-driving touchpoints.
  • Custom DashboardsActionable dashboards for marketing, ecommerce, and leadership.
  • Tracking Validation & QAOngoing verification that keeps your data accurate after changes.
Our approach

How we deliver it.

A simple method that keeps the work honest and the outcomes measurable.

Audit-first

We start with your data and tell you what's worth doing before we touch a thing — no guesswork.

Conversion-obsessed

Every decision is measured against revenue. Clarity, speed, and trust beat decoration every time.

Yours to own

Clean, editable handover and a short guide, so your team stays in control long after launch.

How it works

From first call to live.

01

Audit

We review your store, data, and goals and tell you what's worth doing first.

02

Plan

A fixed quote and a clear, phased plan — agreed before any work starts.

03

Build

Clean Shopify 2.0 work, tested on the devices your customers actually use.

04

Grow

Post-launch iteration and monitoring that compounds over time.

Ready to make every visit work harder for your revenue?

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Let's build this together.

Tell us what you're interested in and we'll get right back to you.

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Emailcontact@p2presence.com Book a callSchedule instantly